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Breakfast with Audrey
In the lead up to Sydney fashion week, Breakfast With Audrey, a premier womens fashion and lifestyle blog wanted to refresh their site, creating a more usable and functional blog site.
Breakfast With Audrey (BWA) which aims to be Australia’s premier online fashion community and blogazine, with a uniquely personal experience. BWA is all about fostering community spirit, making fashion accessible and giving insight into the lives of the BWA team. Creating this community interaction and a point of difference from other fashion blog sites, users earn Audrey Dollars by commenting and interacting with the blog, Audrey Dollars can be used to purchase products from the Breakfast With Audrey online shop.
Matter Design’s task was to re-skin the existing theme – the challenge being was to work with the current framework and plugins. Matter took on the job to create an on-trend theme, enhance the user experience and create a better format for advertising to promote their brands.
Inspired by Audrey Hepburn a style icon that continues to inspire the world of fashion to this day. Her style continues to be the pinnacle of timeless grace and elegance. As Audrey defines fashion, Matter Design was to keep within her influential style with bringing into modern day.
Matter not only created an on trend fashion blog site, also have kept the latest trends of web design:
- Responsive – fluid layout from ipad interface up (mobile coming soon)
- Infinite Scrolling
- Fixed Header Bars
- More visually appealing
The highly visual design portrays timeless style and interactive web trends which dedicates a high percentage of space to images, formatting them in a flexible grid layout, styled with beautiful typography.