Whoever said gone are the days of printing.
Print still maintains its stance as a powerful and necessary component of an ad campaign. Let’s take a closer look at print media and some advantages it has over its digital counterparts.
Tangibility – A print piece is a physical thing. Magazines and newspapers can stay in houses or offices for months or years, while Internet ads can disappear into cyber space instantaneously.
Credibility – There is something about print that gives a sense of legitimacy. The saturation of popups and banner ads on the web can be overwhelming and the fear of spam and viruses is enough make people weary of clicking. There is no imminent danger in a print ad.
Branding – Print ads are excellent for solidifying your brand identity. Your ads should have a consistent aesthetic in terms of fonts, colors and types of images to establish brand recognition.
Target Marketing – Placing ads in publications such as specialty magazines can effectively reach niche audiences that may be more difficult to target online.
More Engaging – Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as a 15 second visit. A study shows that people read digital screen text 20% – 30% slower than printed paper. (Alshaali & Varshney, 2005)(Reference – http://www.forbes.com/sites/thesba/2012/06/28/print-is-dead-not-so-fast/)
We have been lucky enough to have created a speciality mail drop piece for Woolwich Pier Hotel. A 7pp concertina fold with perforation, printed on K.W. Doggett Knight Vellum for textural elegance when you pick up the piece.
With such a big print run, we went out to view the proof at Lindsay Yates Group and we were shown around their large print space. With great attention to detail and using only the best printing press, LYG’s technical system remains one of the most advanced and exacting in the country, allowing our CMYK job to be practically spot on.
We had a fantastic outcome with the print run and the client was extremely happy, we look forward to working with Lindsay Yates and continuing to supply beautiful printed pieces.
Should you wish to discuss with us your next printed piece or promotion, we are happy to have a chat.