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Responsive Web Design

Throughout our day, we are constantly interacting with different interfaces and devices. From browsing your mobile on the fly, to perusing on your ipad on the train, to viewing your desktop at work,  users are visiting websites from an increasing array of devices and browsers.

With the continual growth of tablets and smartphones and constant availability to being online where ever you go — users want information readily available on their mobile, tablet or netbook, creating a greater user experience on every screen.

Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation.  As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.1, and only needing to maintain one set of content and at the same time as allowing your content to be viewed on the move or on a desktop; allowing you to add value your users and longevity of the website.

Google recommends responsive design as being the best form of delivering web content to multiple devices. A responsive website means that all your traffic is viewing the same URLs which is better for SEO and your web analytics.

We have worked on array of responsive websites, creating unique looks and customised designs.

View some the related projects:

BT Financial
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Reference

1. http://coding.smashingmagazine.com/2011/01/12/guidelines-for-responsive-web-design/